New technology, no matter how transformative, is not enough to propel a business into the future.
To survive in today’s fast changing marketplace, every business–large or small, startup or long established–must be capable of a continual process of transformation and renewal. Surveys show that most executives agree, and in fact, many believe that business model innovation is even more important to their company’s success than product or service innovation. But other studies have determined that no more than 10% of innovation investments at established companies are focused on creating transformative business models.
More of the Wall Street Journal article from Irving Wladawsky-Berger
