ZDNet – Five ways to talk about tech, without switching people off

Talking about why tech matters can be hard. Here are some tips on getting your message across.

From engineers to chief execs, from top suppliers to the smallest customers, the ability of a tech managers to speak clearly about their aims and challenges can often be key to the success of a technology strategy. So, how can CIOs improve how they communicate? Five digital leaders give their best-practice tips.

1. BUILD A CULTURAL AWARENESS OF DIGITAL CHANGE
Julie Dodd, director of digital transformation and communication at charity Parkinson’s UK, says everyone across the business must understand that successful IT-led change is about more than simply buying the right kit. Instead, transformation requires a cultural change and an awareness of how technology can be used to help the business meets its objectives quicker.

More of the ZDNet article from Mark Samuels

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