Artificial intelligence is no longer just a niche subfield of computer science. Tech giants have been using AI for years: Machine learning algorithms power Amazon product recommendations, Google Maps, and the content that Facebook, Instagram, and Twitter display in social media feeds. But William Gibson’s adage applies well to AI adoption: The future is already here, it’s just not evenly distributed.
The average company faces many challenges in getting started with machine learning, including a shortage of data scientists. But just as important is a shortage of executives and nontechnical employees able to spot AI opportunities. And spotting those opportunities doesn’t require a PhD in statistics or even the ability to write code. (It will, spoiler alert, require a brief trip back to high school algebra.)