That blank stare from the CMO doesn’t mean she’s an idiot. It means you need to translate your tech speak into business speak.
I was talking with the head of research and development for a major medical device company, and he was really frustrated. “Anett,” he said, “my leadership team doesn’t understand what we’re doing. We’re not just a back-office function supporting the company—we’re building our products!” He felt like his team was getting trampled on and disregarded—he just didn’t know how to get his message across.
People in STEM (science, technology, engineering, and math) fields are used to getting blank stares and being asked dumb questions when they talk about their work. But it’s not that everyone else is stupid—it’s just that you know a lot more about the technical details than they do.
In other words, it’s a communication challenge: You need some better ways to present your solutions, discoveries, or obstacles to everybody else in your organization—to translate them from tech speak into business speak. So whether you’re a recent engineering grad just entering the corporate world, or a mid-career IT manager hoping for that big promotion, here are four tips to help you explain what you do and why it matters.
More of the FastCompany article from Anett Grant