Fast Company – These Companies Are Vacuuming Up Everybody Else’s Tech Talent

This is happening all over, not just in Silicon Valley. How will your organization meet the challenge of attracting and retaining high end IT infrastructure talent?

Want to know just how much or how well a given company is innovating? Take a look at the talent it attracts—or loses. These days, acquiring and hanging onto top-notch tech talent isn’t easy.

Plenty of companies are fooling themselves that they’re keeping their digital skills current simply by changing job titles and adding roles that include the term “digital.” The number of professionals on LinkedIn calling themselves “chief digital officer” grew from 965 in 2015 to 3,255 in 2016—a 237% increase.

That semantic shift conceals a stark reality: A select handful of companies—those that have always lived and breathed digital technology (not to be confused with those other “digital natives”)—are sucking up top-notch tech talent, leaving everyone else to pick over the scraps.

Some things remain true that have long been so. According to our research here at L2, it’s clear that a solid brand makes a company beautiful to strangers. If your company has a reputation as a tech innovator, tech talent will come a-knocking.

More of the Fast Company article from Maureen Mullen

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