The Register – Inside the Box thinking: People want software for the public cloud

Analysis On-premises file sync and share and collaboration is yesterday’s story. The future is the public cloud with dedicated software service suppliers, like Box.

File sync, share and collaboration is not a feature, but a product, best expressed as a service (SaaS) through Box’s three data centres and the public cloud, and not subsumed into part of an on-premises storage array offering. The company says it is now a content platform for the modern enterprise.

That’s the Box message and it’s working, though not dramatically, given that Box is growing and increasing its services.

Box has grown its base service with specific offerings for, for example, IBM, Salesforce, Microsoft Office, and Google Android for Work. It has also announced its Box Platform, an open API set for authentication, user management and content access.

More of The Register post from Chris Mellor

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