Although we often write about and discuss digital transformation, we often fail to identify the end goal we are really trying to achieve. We talk at great length about data, analytics, speed, information logistics systems and personalized user experiences, but none of these are the end goal. Ultimately we must digitally transform so we can remove the “fog of war,” and have clear visibility and insights into our businesses and the needs of our customers. The end goal of digital transformation, however, is the ability to rapidly act and react to changing data, competitive conditions and strategies fast enough to succeed.
Knowledge is nothing, if not tied to action. In a recent survey of 500 managers, they reported the number one mistake companies are making in digital transformation is moving too slow. They may have all the necessary information and strategies, but if they are incapable of acting or reacting fast enough to matter, then it is wasted. True digital transformation includes the information logistics systems capable of collecting, analyzing and reporting data fast enough to be useful, plus the ability to act and react in response.
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