Do CIOs have a role in product development? Some say no. Call on the CTO or CDO or CMO. But those who wish to banish CIOs to the backend of the enterprise for eternity haven’t taken a close look at what’s needed in the enterprise as innovation shifts from products to software and service solutions.
We’re in the midst of an innovation boom. Traditional, standalone products are no longer enough to wow and woo customers. Enterprises are setting up innovation outposts in Silicon Valley to tap into the culture and brainpower of startups to develop sticky products that customers can’t live without. Call it digital or the new way of doing business, but savvy companies are converging technology, data and product design to expand innovation. Think of software and service solutions this way…
Are you selling a fitness wearable or giving consumers the thrill of learning what they’re physically capable of and sharing the experience with family and friends?
Are you providing a refrigerator or empowering people with a remote access view of their food so they can spend more time at home breaking bread with family versus shopping?
Are you offering a ride from here to there or the freedom for people to move fast and fluidly with on-demand availability to cars and data that enable them to make decisions about how they spend their time?
This trend is crossing industries, but consider the automotive sector as one example
More of the CIO Dashboard article from Chris Curran