The challenge facing nearly every IT organization today is not whether to make use of cloud computing services, but the degree to which they want to manage it. Despite the popular perception that internal IT organizations are threatened by cloud services, a new survey suggests that most of them aspire to manage only about half the cloud services being used by their organization by 2016. Internal IT organizations are clearly being asked to deliver more cloud computing services, and IT organizations are getting fairly comfortable with the idea that they don’t need to directly control every service. In fact, a new survey of 131 senior IT executives conducted by 2nd Watch, a provider cloud services and tools for managing Amazon Web Services, found that more than 40 percent of them are already brokering cloud services. Most surprisingly, the biggest consumer of cloud services is not sales and marketing, but rather operations across the rest of the business.