Buffer blog – The secret to creativity, intelligence and scientific thinking: Being able to make connections

When we shared this image from the @buffer Twitter account recently, it got me thinking. The Tweet resulted in over 1,000 retweets, which somehow was an indication that a lot of people seemed to agree with this statement. There’s a key difference between knowledge and experience and it’s best described like this:

(See post)

The original is from cartoonist Hugh MacLeod, who came up with such a brilliant way to express a concept that’s often not that easy to grasp.

The image makes a clear point—that knowledge alone is not useful unless we can make connections between what we know. Whether you use the terms “knowledge” and “experience” to explain the difference or not, the concept itself is sound.

Lots of great writers, artists and scientists have talked about the importance of collecting ideas and bits of knowledge from the world around us, and making connections between those dots to fuel creative thinking and new ideas.

This is a really fun, inspiring topic to read about, so I collected some quotes and advice from my favorite creative thinkers about the importance of making connections in your brain. I’ve added emphasis to the important parts, but if you have time I’d recommend reading the whole post and even digging into the sources I’ve linked to.

To start with though, I want to look at some research that shows intelligence is closely linked with the physical connections in our brains.
Intelligence and connections: why your brain needs to communicate well with itself

Research from the California Institute of Technology showed that intelligence is something found all across the brain, rather than in one specific region:

More of the Buffer post by Belle Beth Cooper

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