At a recent conference, we found one of our clients skillfully networking and working the room. They were doing a fantastic job and garnering some good leads despite a luke warm attendee list at the conference. When Marty spoke with them, he noticed that they didn’t have any social information for him to connect with the sales people online. After returning, he wrote the business to let them know and they were honest and said their sales team wasn’t really that social.
You have to be kidding me.
While LinkedIn may seem like a chore, Facebook may seem like it’s for college kids and even the word tweeting may sound ridiculous, these are the biggest online conferences that you can find. There are billions of people online with hundreds looking for your products and services on any given day, asking about your company, and willing to engage online more than they would offline.
Industry groups on LinkedIn, Industry pages on Facebook, Tweetups, live Twitter sessions and hashtags on Twitter offer an incredible opportunity for your sales team to network, build credibility, and find prospects online. Why in the world you would spend thousands of dollars to build a booth and send your sales team to a conference… but ignore social media? That’s just plain nuts nowadays. Nuts.