One of the biggest challenges that any small business faces in the area of marketing is standing out from everyone else that say it’s doing what you’re doing.
Until you can firmly offer a solid reason for why you should buy from or hire us over everyone else, you’ll compete on price.
As you develop a marketing strategy for your business you must proactively create the value proposition of “why us” and build all of your marketing messages, products, services, processes and follow-up communication around supporting that proposition.
This is how you use strategy to dominate your market. This is how you define value in terms that matter to those you are trying to attract.
Below are seven ways to think about defining and refining your core value proposition.