As with the beginning of almost every year we have a number of commentators and pundits proclaiming what the “new normal” is.
We’re told that the old normal was the government strove to keep unemployment below 5% and that the “new normal” is going to be to try to keep unemployment below 7%.
We’re told that the old normal in the auto industry was to try to increase the miles per gallon on a manufacturer’s fleet by selling enough high mileage units to raise the fleet average, and the “new normal” is no longer trying to sell large numbers of high mileage internal combustion engines but to sell hybrids and alternative energy vehicles.
In sales we’re told that the old normal was cold calling, face-to-face meetings with prospects and clients, and using salespeople to find, connect with, and sell prospects, and the “new normal” is that salespeople are an outdated and costly luxury and are, at best, nothing more than an archaic relic of the past that companies just haven’t come to the realization are no longer needed.
Many, including myself, find it amusing to read the “new normal” predictions knowing that for the most part they are nothing more than someone’s attempt to be relevant and gain some attention.