Infographic: Ways to Target Your Website Traffic
We’re behind on customization of our mobile and iPad versions of the new theme on the Marketing Technology blog… it’s in the works, though! One thing you will notice is that, based on the categorization of the post, we have different advertisements on the page. We did this by customizing our own dynamic widgets and utilizing iSocket for self-service placement of the ads.
There are many more ways to target your audience than the device they’re utilizing, though, and this infographic from Monetate speaks to them. Recent average order size, location, visit frequency, operating system, weather, products or pages viewed and even the distance to your fulfillment center (or office location) can be used to customize the experience and increase response rates.
Source: Marketing Technology Blog (http://s.tt/13L2b)
More of the Marketing Technology blog post from Rob Yoegel