Suddenly, LinkedIn Is A Traffic Firehose

Out of nowhere, Business Insider started seeing real referral traffic from LinkedIn last month.The chart below illustrates the spike.

LinkedIn product manager Liz Walker tells us the traffic is coming from a bunch of sources – mostly new products like LinkedIn.com/Today, newsletters, and LinkedIn News.

All of these sources are programmed by LinkedIn populated “inShares,” which are kind of like Facebook “likes” or Twitter “re-tweets.”

LinkedIn Blog post

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