I’m fortunate to be on the Marketing Tech Blog Radio show with Doug Karr, Bill Dawson, and a number of other local Indy folks. Today we are interviewing Steve Stratten of UnMarketing. Steve’s influence on Twitter is legendary. His practical approach and humor is awesome! One of Steve’s key points for sales professionals is:
Twitter is not a pitchfest.
Twitter is a virtual networking event, a conversation, and way to build a relationship. Lots of us business development professionals have had bouts with a “show up and throw up” mentality. Pitch or die. Death by Powerpoint. Steve’s point is that you build relationships first. Pitches on Twitter don’t work.